The Power Of Words

How Can We Use Conversations To Change our World?

A Call to Adventure From one Urban African to Another.

Stella Njogo

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Photo by Harli Marten on Unsplash

Our world rises and falls on the strength of our conversations.

Conversations hold together jobs, relationships, and cultures. In the beginning, was the word and the word was with God and the Word was God. The Word is God.

Looking back on my journey, I’ve always been obsessed with words. Writing them, reading them, and reading about people who play with them. Words are the ultimate canvas on which you build a life. Or the ground on which you wreck a life. They are powerful.

I’ve decided to embark on a journey of expanding my work to focus on creating worlds around words. I’ve worked around conversations while trying to grow brands and businesses. But I’ve always felt like there was more. I am not just a marketer and communication strategist. I am a writer. I am a curator in love with bringing people together to talk. I am a musician, enamored by melodies and lyrics that put words to emotions that you never knew you had. I want to build work that explores the power and beauty of conversations.

Words are a beginning but the destinations are numerous. Words start poems and plays. They also start wars and revolutions. Words heal a heart while at the same time, they can pierce a soul. Words allow us to explore, create and live. Learning how to use them well allows us to learn how to truly live.

A well-lived existence rises and falls on the quality of conversations you participate in.

This journey is my act of resistance. Against prevailing narratives that can chain us to an underwhelming life. Everyone thirsts for meaning. Shifting the nature of conversations you participate in is the first step to emancipation.

I’m on a quest to explore conversations that help us build a life and work that fulfills us. Conversation with the ability to shift culture. For what is culture but a collection of similar ideas and ideals? Culture is shared and entrenched through conversation. It can also be toppled by it.

As an African girl not born into wealth, my options in life were limited from the beginning. But something beautiful was always stirring inside of me. A hunger and thirst for something more. For a different narrative. For options. For a larger pot. And even though I have managed to take a few strides on my own, I know there’s so much more. Not just for me but a collective awakening for our generation.

I want to attempt to shake things up. If something topples in the process, so be it. But if it helps even one person find their way to the truth, then my quest will be successful.

Urban adult Africans have a unique predicament. We are in the middle of a western internet and reality trying to reconcile how it merges with our locality, identity, and heritage. We are taught to dream in western colors. But these colors do not match the life we truly live. It just doesn’t align with the ground truth. So we live in a cognitive dissonance all our lives. Unless our eyes are opened and we realize that it doesn’t have to be this way.

You have it too. The deep craving that’s been knocking and nudging. So join me as we expand, dissect and rearrange the conversations around us. I invite you to reach out with ideas or provocations that have been stirred by my call to arms. If you felt something, share it. It can be the start of something beautiful.

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Stella Njogo

Behaviour Change Marketing Expert Writing on The Power of Tech an Media to Drive Culture