Content Culture Diary

The Ultimate Differentiator

It separates the great from the forgettable

Have you ever felt that someone made a thing just for you? So perfectly suited to you that you get suspicious? It’s a rare feeling. But it’s the magic of intention.

The intention separates a performance that sticks with you and one that doesn’t. It sparks purposeful action.

Your intention is vital in all interactions. What is your purpose for starting that conversation? Imagine how much depth would exist in the world if people were intentional with why they speak.

Weak intentions are why you miss out on dating the girl of your dreams. She saw you as a friend because you chose to show a singular side of you.

Intention without action is like farting in the wind. It is pointless.

Is your purpose strong enough to move you to act?

I have been thinking about intention as a content creator. How often do we believe our content is valuable to the audience? Do you even have a defined audience? Most projects start as a personal itch we need to scratch. Or an ego trip you need to have.

The intention is what separates the great brands from the forgettable. It creates a specific expectation in the hearts and minds of your audience.

Intention is a differentiator. What’s yours?