The amount of lightbulbs that went off in my head could light up a room.

Note the subtle but important difference from what most pitch advice tells you, which is to start with “the problem.” When you assert that your prospects have a problem, you put them on the defensive. They may be unaware of the problem, or uncomfortable admitting they suffer from it.
The Greatest Sales Deck I’ve Ever Seen
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Andy Raskin
Stella Njogo
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1 min read·
Nov 20, 2018
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The amount of lightbulbs that went off in my head could light up a room.
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Written by Stella Njogo276 Followers
·108 Following
Global Impact Marketing Strategist Writing on The Power of Tech and Media to Shape Impact and Social Innovations.
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